HIA Velo, a bike company based here in Little Rock, has an important slogan. “Made Here Built Here” is the guiding force behind this young high-end, high-volume composite bicycle company.

HIA Velo originated in February 2016 when HIA Velo purchased the assets of bankrupt Guru Cycles in Montreal, Canada. The staff at HIA Velo believes in the mission to bring bicycle manufacturing back to the United States.

As of 2016, the company demonstrates that bikes can be made on home soil and still compete with competitors who outsource to other countries.

HIA Velo has taken an interesting marketing approach with their first line of products. When a customer purchases a Founder bike frame, HIA Velo offers the ability to trade in your frame for any of the products that are launched by the end of 2017.